Lay's Flavor Swap Influencer Kit Fungsi Utama: Kemasan Makanan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Basi in Desain Kamasan Competition Category.
BasiKamasan· 2022
Lay's Flavor Swap Influencer Kit Fungsi Utama: Kemasan Makanan
by PepsiCo Design and Innovation
A' Design Award Basi Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #137246The Design
About Lay's Flavor Swap Influencer Kit Fungsi Utama: Kemasan Makanan
Teks Buku: Lay's Flavor Swap Influencer Kit adolah rancangan kemasan makanan nan dibuek untuak sabuah program musim panas nan mambaok raso Funyuns jo Doritos ka dalam kripik Lay's. Kemasan ko manggabungkan rancangan tas Lay's nan ado kini jo warna merek dari satiok raso: biru untuak Cool Ranch jo hijau untuak Funyuns. Sabuah pola cincin konsentrik mangingekkan ka bantuak kripik aslinyo, sarato manonjolkan kalabarasi antaro merek-merek tu. Sabuah influencer kit basamo juo dibuek jo diagiahkan ka tokoh media untuak mamulai pambahasan tantang program iko.
The Recognition
About the A' Design Award Basi
Lay's Flavor Swap Influencer Kit Fungsi Utama: Kemasan Makanan adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Lay's Flavor Swap Influencer Kit Fungsi Utama: Kemasan Makanan dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Lay's Flavor Swap Influencer Kit Fungsi Utama: Kemasan Makanan dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Inspiration
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
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