Lay's 2021 Mood Match Fungsi Utamo: Kemasan Makanan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Basi in Desain Kamasan Competition Category.
BasiKamasan· 2022
Lay's 2021 Mood Match Fungsi Utamo: Kemasan Makanan
by PepsiCo Design and Innovation
A' Design Award Basi Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #137243The Design
About Lay's 2021 Mood Match Fungsi Utamo: Kemasan Makanan
Teks Buku: Lay's 2021 Mood Match adolah rangkaian kemasan makanan ringan edisi tabateh nan dibuek untuak pambagian eksklusif di media sosial. Set ko mancakuik ampek desain nan tainspirasi dari mood ring, nan masiang-masiang tahubuang jo kenangan sarato emosi nan positif. Tujuan nan disampaikan adolah untuak manggairahkan raso samangaik atau mambarikan raso nyaman. Satiok desain disasuaikan jo rasa sarato pasaan tatantu: raso basyukur untuak Grilled Cheese and Tomato Soup, raso optimis untuak Cappuccino, raso bagalak untuak Chili, sarato raso rieng gembira untuak Salted Caramel. Kemasan ko manawakan istirahaik sabanta dari kanyataan sahari-hari.
The Recognition
About the A' Design Award Basi
Lay's 2021 Mood Match Fungsi Utamo: Kemasan Makanan adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Lay's 2021 Mood Match Fungsi Utamo: Kemasan Makanan dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Lay's 2021 Mood Match Fungsi Utamo: Kemasan Makanan dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
- Inspiration
- With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.
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