Shuang Gou Sheng Fang Kemasan Minuman Baralkohol dek Yunlin Dai, Chenchen Li and Ruidong Hua

Shuang Gou Sheng Fang Kemasan Minuman Baralkohol dek Yunlin Dai, Chenchen Li and Ruidong Hua adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2023 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2023

Shuang Gou Sheng Fang Kemasan Minuman Baralkohol

dek Yunlin Dai, Chenchen Li and Ruidong Hua

Klien: Jiangsu Shuanggou Distillery Co., Ltd

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

19,185

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #141984

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Shuang Gou Sheng Fang Kemasan Minuman Baralkohol

Shuang Gou Sheng Fang marupokan rancangan kemasan untuak minuman kareh Tionghoa. Kemasan iko manampuang duo botol nan tapisah. Botol ketek di ateh baisi minuman kareh jo kadar alkohol 68 persen, samantaro botol gadang di bawah baisi minuman kareh jo kakuatan sadang. Satiok botol bisa dinikmati surang-surang, atau kaduo minuman tu bisa dicampua sasuko hati untuak mancipto raso nan babeda. Duo tutuik nan tabuek dari bahan ABS jo PE dilapisi jo warna rose gold sarato disatukan jo pangunci, nan mancegah kebocoran sakaligus mampamudah wakatu mambukak. Kotak jo botol-botol tu dihiasi jo bantuak batu pomato nan tainspirasi dari atok-atok pabrik minuman kareh baisajarah.

Pangakuan

Tantang A' Design Award Gangsa

Shuang Gou Sheng Fang Kemasan Minuman Baralkohol adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Shuang Gou Sheng Fang Kemasan Minuman Baralkohol dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Shuang Gou Sheng Fang Kemasan Minuman Baralkohol mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
Dimensi & Kemasan: Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。
Tag: crafts, Baijiu, spirit, packaging, art
Teknologi Produksi: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques.
Tantangan Desain: The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability.
Penelitian: In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development.
Inspirasi: During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
Durasi Proyek: 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu.
Alua Operasi: The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life.
Anggota Tim: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua