Heivy Fungsi Utamo: Kamasan Minuman Kolagen dek Jessica Yang - WeBranding Global

Heivy Fungsi Utamo: Kamasan Minuman Kolagen dek Jessica Yang - WeBranding Global adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2023 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2023

Heivy Fungsi Utamo: Kamasan Minuman Kolagen

dek Jessica Yang - WeBranding Global

Klien: WeBranding Global

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

13,962

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #141987

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Heivy Fungsi Utamo: Kamasan Minuman Kolagen

Teks Buku: Heivy marupokan rancangan kamasan sarato identitas mereak untuak sabuah lini minuman kolagen cair. Lini ko taruimuik limo produk nan diagiah namo Lullaby, Uplift, Revive, Fortify, jo Protect. Satiok botol mampunyoi warno sarato pola tasandiri untuak mangungkapkan profil raso nan babeda, samantaro tata latak nan samo manjago kasatuan dari kasaluruahan lini tu. Minuman ko disajian dalam botol kaco jo ukuran 35 kali 35 kali 107 milimeter, dibuek dari bahan nan bisa didaua ulang sacaro panuah. Tujuan dari rancangan iko adolah untuak mambarikan mereak ko pasan nan jaleh sarato konsisten tantang kasehatan jo vitalitas.

Pangakuan

Tantang A' Design Award Gangsa

Heivy Fungsi Utamo: Kamasan Minuman Kolagen adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Heivy Fungsi Utamo: Kamasan Minuman Kolagen dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Heivy Fungsi Utamo: Kamasan Minuman Kolagen mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Dimensi & Kemasan: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Tag: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Teknologi Produksi: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Tantangan Desain: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Penelitian: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Inspirasi: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Durasi Proyek: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Alua Operasi: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Anggota Tim: Creative Director: Jessica Yang
WBG Creative Team