Basi Kamasan · 2023
Jiang Hu Fungsi Utusan Kamasan Minuman Baralkohol
by Wei Li
- A' Design Award Basi 2023 in Kamasan
- CLIENT: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
- Estimated Number of Design Views: 9,991
- Verification code 4DD39EA8B9 · Verify this award
Colors
About Jiang Hu Fungsi Utusan Kamasan Minuman Baralkohol
Teks Buku: Jiang Hu marupokan rancangan kamasan untuak huang jiu, anggua baruweh tradisi Cino nan dibuek dari bareh. Tutuik botol tu barek angku, sahinggo bisa dipakai sabagai pambaraik karateh, sarato bisa pulo dibaliak untuak dijadian galeh minun. Botolnyo bavolume ketek, sasuai jo kabiasoan minun urang. Kotak lua dibuek dari foam, indak dari karateh, sahinggo kotak nan samo tu sakaligus malinduangi botol samaso pangiriman. Grafik nan digunoan mangambiak tema tanda pangenal Cino kuno, nan manggambarkan kahidupan surang pandeka pedang. Tujuannyo adolah untuak mambari citro baru bagi produk lamo.
About the A' Design Award Basi
Jiang Hu Fungsi Utusan Kamasan Minuman Baralkohol adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Jiang Hu Fungsi Utusan Kamasan Minuman Baralkohol dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Jiang Hu Fungsi Utusan Kamasan Minuman Baralkohol dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Press Kit
- Unique Properties
- The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
- Dimensions & Packaging
- 180mm x 90mm x 50mm
- Tags
- Alcohol, Package, Chinese
- Production Technology
- It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
- Design Challenge
- This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
- Research
- The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
- Inspiration
- Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
- Project Duration
- The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
- Operation Flow
- Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
