Cidih Identitas Mereak by Peng Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award Basi in Grafik Competition Category.

BasiGrafik· 2023

Cidih Identitas Mereak

by Peng Wang

A' Design Award Basi Winner in Grafik Category

8,889

Verified Award Winner

Verify Award Status for #142225

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cidih Identitas Mereak

Cidih marupokan identitas mereak nan dirancang untuak sabuah basis pendidikan jo panalitian ilmiah di Milan, Italia, nan dibangun basamo dek Tsinghua University jo Politecnico di Milano. Huruf C jo D mambantuak bantuak positif jo negatif satu samo lain, malambangkan kasatuan antaro teori jo praktik sarato sifat inklusif dari sabuah platform internasional. Satangah lingkaran di bagian tangah manggambarkan matoari nan tabik. Huruf H malambangkan hub, jo bantuak negatifnyo mangandung siluet dari namo tasabuik. Identitas ko diaplikasikan pado bahan cetak, papan tando digital, situs web, layar, lembaran potongan, sarato akrilik.

The Recognition

About the A' Design Award Basi

Cidih Identitas Mereak adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Cidih Identitas Mereak dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Cidih Identitas Mereak dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Dimensions & Packaging: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Tags: Brand Identity, Logo, VI
Production Technology: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Design Challenge: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Research: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Inspiration: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Project Duration: The project was started in November, 2020 and put into operation in May, 2021.
Operation Flow: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Team Members: Peng Wang