Q Sky Pilates Identitas Merek by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award Basi in Grafik Competition Category.
BasiGrafik· 2023
Q Sky Pilates Identitas Merek
Client: Q Sky
A' Design Award Basi Winner in Grafik Category
Verified Award Winner
Verify Award Status for #144502The Design
About Q Sky Pilates Identitas Merek
Q Sky Pilates adolah identitas merek nan dibuek untuak sabuah studio Pilates. Huruf Q digambarkan sabagai buruang nan tabang bebas di langik, mahubuangkan namo studio jo raso ringan, bebas, sarato santai. Huruf tunggal iko bafungsi sabagai grafis nan mandiri, sarato huruf nan samo tatap konsisten jo jenis huruf nan dipakai untuak namo merek sacaro lengkok. Identitas ko diaplikasikan pado papan tando ruangan, pakaian olahraga, cangkia aia, sarato kartu keanggotaan, nan diproduksi jo cetak digital, cetak saring (silk screen), sarato bordir. Katapatan warna di satiok bahan diawasi jo tarok hati-hati.
The Recognition
About the A' Design Award Basi
Q Sky Pilates Identitas Merek adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Q Sky Pilates Identitas Merek dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Q Sky Pilates Identitas Merek dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
- Dimensions & Packaging
- Size according to specific object application
- Tags
- Pilates, sports, fitness, sky, bird
- Production Technology
- Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
- Design Challenge
- There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
- Research
- Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
- Inspiration
- Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
- Project Duration
- Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
- Operation Flow
- It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
- Patents
- Trademark holder: Q Sky
- Image Credits
- Design，Feng Lei，2022
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