Gojaming Kamasan Jus by Qichao An is a highly esteemed winner of the very prestigious 2023 A' Design Award Basi in Desain Kamasan Competition Category.

BasiKamasan· 2023

Gojaming Kamasan Jus

by Qichao An

Client: Mornice Brand Design

A' Design Award Basi Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #144508

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Gojaming Kamasan Jus

Gojaming marupokan rancangan kamasan untuak sajumlah jus buah nan diparah saga. Kamasan tu tadiri dari botol PET jo label nan ditampalkan, jo ukuran 70 mm lebienyo, 35 mm dalamnyo, sarato 200 mm tinggienyo. Unsur-unsur dari logo Gojaming diparbaso sarato dipakai sabagai visual utamo dari sadonyo kamasan, mambantuak identitas merek nan manyatu. Rangkaian produk ko punyo tigo raso, sarato satiok raso dibarikan warna nan babeda sasuai jo buah nan tabanak. Warna sarato unsur buah ko mambantu konsumen mangenali satiok raso jo capek.

The Recognition

About the A' Design Award Basi

Gojaming Kamasan Jus adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Gojaming Kamasan Jus dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Gojaming Kamasan Jus dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.