Qinshihuang Cpa Kemasan Bir by China Resources Snow Breweries Ltd.

Qinshihuang Cpa Kemasan Bir by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2023

Qinshihuang Cpa Kemasan Bir

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner
Verify Award Status for #144566

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinshihuang Cpa Kemasan Bir

Qinshihuang CPA marupokan rancangan kemasan untuak bir kraft dalam kategori China Pale Ale. Bantuak botol jo lihia botol manggunokan unsur khas dari Dinasti Qin, sarato bantuaknyo mangingekkan kito ka piaman giok jo pola awan dari masa Dinasti Qin jo Han. Sabuah bendera nan malingkari lihia botol manandokan produk iko sabagai parintih untuak gaya China Pale Ale. Sabuah aksara sagel di tangah, nan marupokan fonta baku Dinasti Qin, mambarikan tampilan nan tradisional jo klasik. Rancangan iko dibuek dalam bantuak botol kaco 315 ml jo kaleng aluminium 550 ml.

The Recognition

About the A' Design Award Gangsa

Qinshihuang Cpa Kemasan Bir adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Qinshihuang Cpa Kemasan Bir dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Qinshihuang Cpa Kemasan Bir mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao