It Is In Your Genes Identitas Dinamis by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 A' Design Award Gangsa in Grafik Competition Category.
GangsaGrafik· 2023
It Is In Your Genes Identitas Dinamis
by Bianka Foldi and Robert Valoczi
Client: Genecontact
A' Design Award Gangsa Winner in Grafik Category
Verified Award Winner
Verify Award Status for #144669The Design
About It Is In Your Genes Identitas Dinamis
Identitas merek iko diciptoan untuak layanan genotipe, dimano predisposisi ka panyakik genetik nan mungkin bisa dideteksi. Samo jo struktur DNA, konsep desain iko juo dibangun atas sistem kode, yaitu kode Morse nan dirancang khusus untuak mewakili huruf-huruf alfabet. Satiok kato bisa divisualisasikan jo cara iko, mambuek logo statik barubah manjadi identitas nan dinamis. Logo, nan marupoan namo Klien nan ditulis jo kode-kode tasabuik, mangambiak bantuak struktur heliks ganda DNA. Iko caronyo bisnis Klien tacermin sacaro konseptual jo visual dalam identitas tu.
The Recognition
About the A' Design Award Gangsa
It Is In Your Genes Identitas Dinamis adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. It Is In Your Genes Identitas Dinamis dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. It Is In Your Genes Identitas Dinamis mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
- Tags
- dynamic brand identity, flexible brand identity, brand identity
- Production Technology
- • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes. - Inspiration
- The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
- Project Duration
- The project started in July 2021 October in Budapest. The website development is still ongoing.
- Team Members
- Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon
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