A Inc Identitas Korporat by Yu Morisawa is a highly esteemed winner of the very prestigious 2023 A' Design Award Basi in Grafik Competition Category.

BasiGrafik· 2023

A Inc Identitas Korporat

by Yu Morisawa

Client: A Inc

A' Design Award Basi Winner in Grafik Category

10,237

Verified Award Winner

Verify Award Status for #145279

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About A Inc Identitas Korporat

A Inc marupokan program identitas korporat nan dirancang untuak sabuah perusahaan nan bapusek di Tokyo. Identitas ko dibangun dari sabuah huruf A nan dibantuak dari garih-garih baranyo. Garih-garih tu malambangkan energi jo potensi satiok urang nan talibek jo perusahaan. Garih-garih nan batumpang tindiah manunjuakkan baa perusahaan tabantuak malalui babagai macam prefensi. Identitas ko diaplikasikan pado kartu namo jo amplop, di mano satiok urang bisa mamiliah warna kasukoannyo. Warna amplop bisa disasuaikan jo panarimo. Logo ko dibuek timbua (embossed) untuak manjago supayo warna-warna nan kuek tatap taraso lembuik.

The Recognition

About the A' Design Award Basi

A Inc Identitas Korporat adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. A Inc Identitas Korporat dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. A Inc Identitas Korporat dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.
Dimensions & Packaging: Business card
Width91mm, Height55mm

Envelope
Width235mm, Height120mm
Tags: limitless energy, potential, a range of colors, stripes, diversity
Production Technology: In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
Design Challenge: Design a single letter A as a logo.
Research: I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate.
Inspiration: Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.

The meanings invested in the logo are

1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences.
Project Duration: Completed in Tokyo in 2020. Since then, we have continued to refine it.
Operation Flow: Understanding of identity
Company motivation
Visualization of company image
recruiting
Image Credits: Photographer / Ryo Yasumoto