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Chinese Style Coffee Ilustrasi Kemasan Kopi by Weina Xiao

Chinese Style Coffee Ilustrasi Kemasan Kopi by Weina Xiao is a highly esteemed winner of the very prestigious 2023 A' Design Award Ameh in Grafik Competition Category.


AmehGrafik· 2023

Chinese Style Coffee Ilustrasi Kemasan Kopi

by Weina Xiao

Client: Manta Ray Coffee Roasters

A' Design Award Ameh Winner in Grafik Category

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The Design

About Chinese Style Coffee Ilustrasi Kemasan Kopi

Chinese Style Coffee adolah sarangkaian ilustrasi nan dibuek untuak merek biji kopi jo dipakai di kemasan sarato poster. Ilustrasi ko manggabuangkan budayo kopi jo budayo tradisional Tionghoa. Tokoh-tokoh dari Opera Peking jo pandeka Tionghoa manggantian sosok nan biaso ado dalam iklan kopi. Gaya poseno barasa dari pertunjukan Opera Peking jo mangingekkan gerakan maangkek cangkia kopi. Satiok ilustrasi digambar jo gaya pensil manggunoan aplikasi Procreate, nan manjago raso buatan tangan jo detail nan aluih. Ukuran satiok ilustrasi adolah 21 kali 29,7 sentimeter.

The Recognition

About the A' Design Award Ameh

Chinese Style Coffee Ilustrasi Kemasan Kopi adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Chinese Style Coffee Ilustrasi Kemasan Kopi dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Chinese Style Coffee Ilustrasi Kemasan Kopi malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
Dimensions & Packaging
Illustration size:21cmx29.7cm,300pdi
Tags
China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
Production Technology
Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
Design Challenge
The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
Research
In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
Inspiration
This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
Project Duration
The project started in China in October 2020 and was completed in China in January 2021.
Operation Flow
The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
Team Members
Weina Xiao
Image Credits
Image#1:illustration Weina Xiao,2021
Image#2:illustration Weina Xiao,2021
Image#3:illustration Weina Xiao,2021
Image#4:illustration Weina Xiao,2021
Image#5:illustration Weina Xiao,2021

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