Yi Xin Distillation Kamasan Minuman Kareh by Tiger Pan

Yi Xin Distillation Kamasan Minuman Kareh by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Ameh in Desain Kamasan Competition Category.

AmehKamasan· 2023

Yi Xin Distillation Kamasan Minuman Kareh

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

A' Design Award Ameh Winner in Kamasan Category

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Verified Award Winner
Verify Award Status for #145831

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Colors

The Design

About Yi Xin Distillation Kamasan Minuman Kareh

Yi Xin Distillation adolah rancangan kamasan untuak merek minuman kareh Cino. Boto tu tabuek dari kaco, nan manaiakan kilek jo tekstur permukaan sarato mambedaan produk ko dari minuman kareh sarupo nan dijua dalam wadah keramik. Saikua naga, nan digambar jo caro Cino kuno, malikik di lihie boto jo manjadi pananda utamo, jadi indak paralu label cetak lai. Kotak lua nyo sadarano jo maikuti simetri rancangan tradisional Cino. Ukuran boto tu 180 kali 130 kali 285 milimeter. Tujuannyo adolah untuak manampilan warisan nan lamo dalam bantuak kontemporer.

The Recognition

About the A' Design Award Ameh

Yi Xin Distillation Kamasan Minuman Kareh adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Yi Xin Distillation Kamasan Minuman Kareh dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Yi Xin Distillation Kamasan Minuman Kareh malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
Dimensions & Packaging: Bottle size: 180mm x 130mm x 285mm
Tags: Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
Design Challenge: The dragon is a challenging part when realizing the design as the shape is quite complicated.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
Inspiration: The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan