Perak Kamasan · 2023
Lay's More Belgian Really Impossible Kamasan Makanan
by PepsiCo Design and Innovation
- A' Design Award Perak 2023 in Kamasan
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 32,111
- Verification code 1EEF36BB88 · Verify this award
Colors
About Lay's More Belgian Really Impossible Kamasan Makanan
Lay's More Belgian Really Impossible adolah rancangan kamasan edisi tabateh untuak karipiak kantang nan dijua di Belgia. Kamasan ko manampilkan duo raso lokal baru nan dikambangkan basamo Brussels Ketjep. Konsumen Belgia diundang untuak mangirimkan konsep rancangan nan punyo karakter lokal nan kuaik, dan duo konsep nan paliang banyak dipiliah ditampilkan sarato dicantumkan namonyo di kamasan. Pendekatan ko marupokan jawaban taradok pasa makanan ringan di mano merek-merek lokal manawarkan raso jo klaim nan relevan. Rancangan ko batujuan untuak mampatahankan pambali Lay's nan lah ado kini sarato manariak pambali nan baru.
About the A' Design Award Perak
Lay's More Belgian Really Impossible Kamasan Makanan adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Lay's More Belgian Really Impossible Kamasan Makanan dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Lay's More Belgian Really Impossible Kamasan Makanan adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Press Kit
- Unique Properties
- In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
- Inspiration
- Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.
