Perak Periklanan · 2023
Rockstar Spotlight Studios Studio Rekaman Bajalan
by PepsiCo Design and Innovation
- A' Design Award Perak 2023 in Periklanan
- Estimated Number of Design Views: 96,212
- Verification code 9F86F33274 · Verify this award
Colors
About Rockstar Spotlight Studios Studio Rekaman Bajalan
Rockstar Spotlight Studios adolah studio rekaman bajalan nan dibuek sabagai pangalaman merek untuak pangunjuang jo panduduak Venice Beach, California. Instalasi ko mancakup Unplugged Mood Booth dan dipersembahkan untuak mampakenalkan raso baru Rockstar Unplugged ka masyarakaik. Studio ko manyadioan tampek bagi seniman baru, gamer, jo kreator lainnyo untuak marakam, batuka pikiran, jo mancari inspirasi. Identitas merek Rockstar ditarjamahkan ka dalam interior tigo dimensi, jo bantuak, warna, jo sentuhan akhia merek nan ditarapkan ka panel busa akustik, perlengkapan, palapiak, jo panel logo ekstrusi.
About the A' Design Award Perak
Rockstar Spotlight Studios Studio Rekaman Bajalan adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Rockstar Spotlight Studios Studio Rekaman Bajalan dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Rockstar Spotlight Studios Studio Rekaman Bajalan adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Press Kit
- Unique Properties
- As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
- Inspiration
- The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.
