Daity Galaxy Bungkusan Minuman Desert by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Basi in Desain Kamasan Competition Category.
BasiKamasan· 2024
Daity Galaxy Bungkusan Minuman Desert
Client: Daity Galaxy
A' Design Award Basi Winner in Kamasan Category
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- Verified Award Winner
- Verify Award Status for #152018
The Design
About Daity Galaxy Bungkusan Minuman Desert
Jelas bana bungkusan ko dibuaik untuak anak-anak. Kaharmonisan antaro rancangan dalam raso nan babalain nyato bana. Sambanyo punyo irama jo warna nan cantiak dan dibuaik maanuruik pola nan harmonis, rambuik tokoh-tokohnyo dijuluakan ka ateh jo caro nan babalain untuak mamfokuskan mato ka namo jo jenis desert tu. Dalam rancangan ko, untuak manarik perhatian labiah ka bungkusan tu, digunoan tokoh fantasi jo kanak-kanak nan dikerjoan jo teknik cat aia dalam bagian ilustrasi.
The Recognition
About the A' Design Award Basi
Daity Galaxy Bungkusan Minuman Desert adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Daity Galaxy Bungkusan Minuman Desert dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Daity Galaxy Bungkusan Minuman Desert dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design is related to a dessert drink in different fruit flavors. According to the design, it is clear that this design is specially designed for children.
The harmony between the designs is clear in different flavors and they all have a rhythm with stunning and attractive and sharp colors.
The hair of the characters is drawn upwards in a special way so that it is shown like the product inside the package and directs the movement of the eye towards the name and type of dessert. - Dimensions & Packaging
- Tetraprism packaging consists of 7 layers, which are from the inside to the outside:
Two polyethylene layers adjacent to the product, aluminum foil, middle polyethylene layer, two cardboard layers, polyethylene layer adjacent to the air
The dimensions are 75 mm long, 180 mm high, and 75 mm deep - Tags
- Dessert Drink, Drink, Dessert, Galaxy, Daity, Drink Package, Dessert Package, Dessert Drink Package, Package Design
- Production Technology
- The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision.
- Design Challenge
- The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
- Research
- Type of research: field and point research
Research goals: Getting to know the mood of children and understanding the color in them
Data collection and research tools: Use of multiple characters for each design and children's freedom to choose colors
Participants: children between 7 and 12 years old
The effect of the research: children's eagerness to see the final design and the effective result of the design - Inspiration
- The design is inspired by the fantasy world of children. In the illustrations, each child imagines himself in the same world according to the taste of his favorite fruit. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
- Project Duration
- This project started in March 2023 and continues until now.
- Operation Flow
- The happy and carefree colors used in this packaging and the cartoon characters and its fantasy-dreamy atmosphere play a very important role in communicating visually with children. The attractiveness of color is the key tool of this packaging for better interaction and impact.
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
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