Kanpai Kamasan Minuman Keras Sitrus by Hui Tu

Kanpai Kamasan Minuman Keras Sitrus by Hui Tu is a highly esteemed winner of the very prestigious 2024 A' Design Award Basi in Desain Kamasan Competition Category.

BasiKamasan· 2024

Kanpai Kamasan Minuman Keras Sitrus

by Hui Tu

Client: Hungkung University

A' Design Award Basi Winner in Kamasan Category

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Verified Award Winner

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Colors

The Design

About Kanpai Kamasan Minuman Keras Sitrus

Kanpai marupokan rancangan kamasan untuak minuman keras sitrus nan diprodukdi di Kota Taichung, Taiwan. Kota Taichung marupokan kawasan panaman sitrus tabasa di Taiwan, tapi minuman keras sitrus lokal masih jarang dijumpoi, mako itu dikambangkanlah metodo pangolahan baru untuak minuman ko. Namo Kanpai baarati "bottoms up" dalam bahaso Cino, nan marujuak ka suatu parayoan. Gambar geometris buah sitrus tankan jo ponkan manjadi ikon utamo dari kamasan iko. Tekstur kulik sitrus ditampilkan malalui teknik glazing sabagian sarato teknik pungkin (punching). Ukuran kamasan iko adolah 80 x 80 x 240 milimeter.

The Recognition

About the A' Design Award Basi

Kanpai Kamasan Minuman Keras Sitrus adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Kanpai Kamasan Minuman Keras Sitrus dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Kanpai Kamasan Minuman Keras Sitrus dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022