Basi Kamasan · 2024
Taste of Springtime Fungsi Utama: Kamasan Baijiu
by Wei Li
- A' Design Award Basi 2024 in Kamasan
- Estimated Number of Design Views: 11,227
- Verification code 46CA052FB9 · Verify this award
Colors
About Taste of Springtime Fungsi Utama: Kamasan Baijiu
Teks Buku: Taste of Springtime adolah rancangan kamasan untuak baijiu, minuman keras tradisional Cino. Bantuaknyo mairik-i jam pasia, dibuek jo manggabuangkan duo botol ketek, nan surang di ateh nan lain, sabagai tando wakatu nan dibagi basamo. Di bagian sambuangan, ado pola figure and ground nan bisa dibaliak-baliak nan mambantuak siluet dari profil manusia, sarato duo profil nan sahadok-hadokan tampak di bagian dasar. Kaduo botol tu manampuang volume nan ketek jo kakuatan nan babeda, nan mandukuang minum sacaro sadang, baiak surang atau basamo urang lain. Kamasan bagian dapan dibuek dari bahan karateh jo plastik nan bisa didaua ulang sarato bisa taurai sacaro alami.
About the A' Design Award Basi
Taste of Springtime Fungsi Utama: Kamasan Baijiu adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Taste of Springtime Fungsi Utama: Kamasan Baijiu dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Taste of Springtime Fungsi Utama: Kamasan Baijiu dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Press Kit
- Unique Properties
- The design inspiration for this product comes from the famous “Wormhole theory" and the shape of it is shaped like an hourglass by combining two bottles of small wine, one up and one down, with the intention of sharing a wonderful time with others. Taste of Springtime focuses on creating conversational connections with different consumer groups, conveying the closeness and necessity of interpersonal relationships through design language. There are two opposite faces at the bottom, as if they are talking in the shackles of space-time, achieving heart-to-heart communication and collision.
- Dimensions & Packaging
- Width 88mm x Depth 88mm x Height 196mm
- Tags
- spring time, interaction, socializing, hourglass
- Production Technology
- The shape of this product breaks through the image of traditional Baijiu. By using the hourglass representing time as the design prototype, it means that Chinese Baijiu is the precious thing left after years of brewing. The product uses Rubin's reverse graphics to form a silhouette of a person's side face at the joint of the glass, adding artistic beauty to the practical function. The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection.
- Research
- The design emphasizes the concept of "time" and enhances the brand identity. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present. The product meets the needs of the current era, and can generate strongly correlated material interaction with users, thus improving users' understanding. The overall design conveys the concepts of cherishing time, communicating with people, and looking forward to spring, which helps to promote social harmony and stability. In addition to practical functions, the product also has aesthetic value and artistic collection value.
- Inspiration
- The product conveys the closeness and necessity of interpersonal relationships through various design languages. The use of Rubin's reverse pattern at the connection of glass forms a silhouette of a person's side face, as well as the two opposite faces at the bottom, as if in a conversation within the constraints of time and space, both of which mean that people are destined through social interaction, blending and connecting with each other. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present.
- Project Duration
- The project started in March 2023 in China and finished in June 2023 in China, and will be exhibited in China in August 2023.
- Operation Flow
- The product is composed of two bottles of small capacity and different degrees, whether drinking alone or drinking together, are suitable for achieving a tipsy state and not excessive. According to the consumer's habits and preferences, the glass design is also divided into two different capacities to promote healthy, moderate drinking. People are destined by sharing, blending and connecting with each other. The social attributes of the product connect people and narrow the distance between hearts.
