Transatlantic Innovation Week Komunikasi Acara dek Stefan Maier-Wimmer adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2024 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.
BasiPeriklanan· 2024
Transatlantic Innovation Week Komunikasi Acara
Klien: U.S. Konsulat München
Pamenang A' Design Award Basi dalam Kategori Periklanan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #153141Desain
Tantang Transatlantic Innovation Week Komunikasi Acara
Transatlantic Innovation Week, nan diselenggarakan dek Kedutaan Besar AS dan limo konsulat jenderal, adalah acara bahari nan fokus ka kemitraan Jerman-Amerika dan kakuatan inovatif nan luas. Di bawah moto tahun iko "creativity unbound", trailer acara, landing page, dan sakumpulan parangkek media sosial dirancang untuak mitra acara. Visual kunci acara manggabuangkan moto jo gagasan kemitraan sabagai pesan utamo nan manyeluruah.
Pangakuan
Tantang A' Design Award Basi
Transatlantic Innovation Week Komunikasi Acara adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Transatlantic Innovation Week Komunikasi Acara dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Transatlantic Innovation Week Komunikasi Acara dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
- Tag
- Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
- Teknologi Produksi
- The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
- Tantangan Desain
- The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
- Inspirasi
- Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
- Durasi Proyek
- The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
- Alua Operasi
- The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
- Anggota Tim
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht
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