Lax Branding dek Jonathan Ramirez and Juliana Betancur adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2024 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
GangsaGrafik· 2024
Lax Branding
dek Jonathan Ramirez and Juliana Betancur
Klien: Written and Drawn Studio
Pamenang A' Design Award Gangsa dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #158898Desain
Tantang Lax Branding
Klien ingin mambuek logo untuak parusahaan pangumpulan data dan pamasaran CRM, jo tujuan manciptoan kaimpresion digital nan modren. Namo Lax basal dari ChiLax atau ReLax, nan manyampaikan raso tanang ka pangguno. Untuak manambah pembeda, dimasuakkan simbol hati nan malambangkan parhatian kapado palanggan, aspek nan acok taabaikan dalam bisnis CRM otomatis. Pixel diintegrasikan untuak manandoi pantingnyo data dan digitalisasi. Jadi, diagabuangkan elemen-elemen kunci: hati untuak kasiah palanggan, pixel untuak data, dan X untuak rileksasi.
Pangakuan
Tantang A' Design Award Gangsa
Lax Branding adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Lax Branding dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Lax Branding mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
- Dimensi & Kemasan
- The sizes depend of the media where it is applied
- Tag
- Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
- Teknologi Produksi
- This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
- Tantangan Desain
- Craft something distinctive that articulates the technology, costumer care and digitalization
- Penelitian
- This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols - Inspirasi
- The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
- Durasi Proyek
- Strategy; one week
Creativity: 2 weeks
Designing: 1 Week - Alua Operasi
- This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
- Anggota Tim
- Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango - Kredit Gambar
- Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
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