Satine Fresh Milk Fungsi Utamo: Kemasan Susu by Pesign

Satine Fresh Milk Fungsi Utamo: Kemasan Susu by Pesign is a highly esteemed winner of the very prestigious 2024 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2024

Satine Fresh Milk Fungsi Utamo: Kemasan Susu

by Pesign

Client: Yili Group

A' Design Award Gangsa Winner in Kamasan Category

14,516

Verified Award Winner

Verify Award Status for #158907

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Fresh Milk Fungsi Utamo: Kemasan Susu

Tuliehan Buku: Satine Fresh Milk adolah rancangan kemasan edisi tabateh untuak produk susu sagar. Wadahnyo babantuak bakaleng susu sarato dibuek dari plastik PE nan bisa taurai. Bantuak grafisnyo diinspirasi dari kapalo naga nan dikaliliang dek awan sarato bungo pambawok rasaki, nan marupokan simbol tradisi Tahun Baru. Prosuih malubangi nan diinspirasi dari sanni jenjang tradisional mancipoan pola nan aluih. Sasudah susu dihabihkan, kemasan iko bisa dipakai baliak dek anak-anak sabagai kantong rasaki untuak batampek gulo-gulo, sabagai lampu malam, atau sabagai lampion festival. Piliahan pamakaian baliak iko mangurangi sarok sarato mampapanjang umua kemasan festival tu.

The Recognition

About the A' Design Award Gangsa

Satine Fresh Milk Fungsi Utamo: Kemasan Susu adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Satine Fresh Milk Fungsi Utamo: Kemasan Susu dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Satine Fresh Milk Fungsi Utamo: Kemasan Susu mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Dimensions & Packaging: 80mmx80mmx145mm
Tags: Interactive ,Limited edition ,Experience innovation
Production Technology: Degradable PE plastic
Design Challenge: The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
Research: Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Inspiration: The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
Project Duration: The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
Operation Flow: After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
Team Members: Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua