Ken14 Kamasan Bir dek China Resources Snow Breweries

Ken14 Kamasan Bir dek China Resources Snow Breweries adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2025 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2025

Ken14 Kamasan Bir

dek China Resources Snow Breweries

Klien: China Resources Snow Breweries

Pamenang A' Design Award Perak dalam Kategori Kamasan

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #163372

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Ken14 Kamasan Bir

Ken 14 adolah kamasan nan dibuek untuak bir nan tabuek dari barley dalam nagari. Desain ko maabstraksi pamandangan alam ladang barley di Hulunbuir, mamakai warna putiah, hijau jo ameh untuak mangingekan pertumbuahan barley dari bibit sampai masak. Tata letak jo teks maikuti gaya surek kaba Cino lamo, nan mambuek mudah dibaco. Bahan-bahannyo tamasuak alternatif kulik babasis bio nan tabuek dari ampeh barley, kain bukan tanun, kantong karateh kraft nan bisa didaur ulang, jo kotak karateh nan bisa terurai sacaro alami, nan dipiliah untuak mandukuang palestarian lingkuangan.

Pangakuan

Tantang A' Design Award Perak

Ken14 Kamasan Bir adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Ken14 Kamasan Bir dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Ken14 Kamasan Bir adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Dimensi & Kemasan: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Tag: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Teknologi Produksi: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Tantangan Desain: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Penelitian: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Inspirasi: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Durasi Proyek: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Alua Operasi: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Anggota Tim: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu