West Lake Beer Kemasan Bir dek China Resources Snow Breweries adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2025 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.
PerakKamasan· 2025
West Lake Beer Kemasan Bir
dek China Resources Snow Breweries
Klien: China Resources Snow Breweries
Pamenang A' Design Award Perak dalam Kategori Kamasan
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #163374Desain
Tantang West Lake Beer Kemasan Bir
West Lake Beer adolah desain kemasan untuak bir botol. Desain ko maambiak inspirasi dari pamandangan Danau Barat di Hangzhou, manafsirkan Jambatan Patah jo Tigo Kolam nan Mancaminan Bulan sabagai simbol visual abstrak. Tipografinyo manggabuangkan aksara segel jo gaya kaligrafi Dinasti Song. Kotak lua diagiah sentuhan akhir stempel ameh jo lapisan film matte untuak kualitas raso nan lambuik katiko dipacik. Botolnyo dibuek dari kaco hijau bakualitas tinggi, nan mambatasi cahayo ultraviolet jo mambantu manjago citarasa bir. Manara batu nan tagambar di botol manunjuakan tingkek kakuatan dari satiok raso.
Pangakuan
Tantang A' Design Award Perak
West Lake Beer Kemasan Bir adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. West Lake Beer Kemasan Bir dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. West Lake Beer Kemasan Bir adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
- Dimensi & Kemasan
- product dimensions, 64.5 mm x 64.5 mm x 250 mm
- Tag
- Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
- Teknologi Produksi
- The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer. - Tantangan Desain
- The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer. - Penelitian
- Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
- Inspirasi
- Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
- Durasi Proyek
- The project was designed and developed in December 2022 in Beijing.
- Alua Operasi
- The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
- Anggota Tim
- Qiguang Li, Celine Zhou, Xiaowei He
Disponsori
Jelajahi di Lua Designers.org
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