Zhang Gong Lao Jiu 1975 Kemasan Minuman Karas by Wen Liu

Zhang Gong Lao Jiu 1975 Kemasan Minuman Karas by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2026

Zhang Gong Lao Jiu 1975 Kemasan Minuman Karas

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Perak Winner in Kamasan Category

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Verified Award Winner
Verify Award Status for #173412

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhang Gong Lao Jiu 1975 Kemasan Minuman Karas

Zhang Gong Lao Jiu 1975 adolah kemasan nan dirancang untuak minuman karas Cino. Bantuak kasadonyo mangambiak inspirasi dari batang kayu locust nan lah baumua saabad nan tumbuah di kawasan pabirik minuman tu. Kotak lua dibuek dari bubur karateh nan ramah lingkuangan, sarato tekstur kulik kayu dibuek jo caro emboss, indak jo cetak tinta doh. Botolnyo dibaka jo glasir putiah Cino, dan parubahan dalam tungku pambakaran maasiakan corak alami di babarapo bagian. Pamukoan botol tu maingekkan ka tekstur usang dari lubang fermentasi lamo. Kemasan ko baukuran 125 kali 125 kali 290 milimeter.

The Recognition

About the A' Design Award Perak

Zhang Gong Lao Jiu 1975 Kemasan Minuman Karas adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Zhang Gong Lao Jiu 1975 Kemasan Minuman Karas dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Zhang Gong Lao Jiu 1975 Kemasan Minuman Karas adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Dimensions & Packaging: 125mm*125mm*290mm
Tags: Natural, Unadorned Simplicity
Production Technology: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Design Challenge: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li