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Fenjiu Jujiang Lingqiong Kamasan Minuman Karehan by Wen Liu

Fenjiu Jujiang Lingqiong Kamasan Minuman Karehan by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Perak in Desain Kamasan Competition Category.


PerakKamasan· 2026

Fenjiu Jujiang Lingqiong Kamasan Minuman Karehan

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Perak Winner in Kamasan Category

Colors

The Design

About Fenjiu Jujiang Lingqiong Kamasan Minuman Karehan

Fenjiu Jujiang Lingqiong adolah desain kamasan untuak minuman karehan baijiu Cino. Panutuik lua nan babantuak gunuang maingekkan ka Pagunuangan Luliang, tampek lahianyo merek tu, dan bisa diangkek untuak mancapai boto nan ado di dalamnyo. Boto tu punyo muncuang ketek jo aleh nan runciang, suatu bantuak nan dipakai dalam pambuatan baijiu Cino sakitar anam ribu taun nan lalu. Boto tu dibantuak jo tangan dari keramik dan disalasaian jo glasir batu permata. Kamasan lua mamakai kristal platinum jo pawarnaan logam suhu tinggi. Bantuak nan bak patuang tu mamungkinkan untuak diliek dari sagalo sisi.

The Recognition

About the A' Design Award Perak

Fenjiu Jujiang Lingqiong Kamasan Minuman Karehan adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Fenjiu Jujiang Lingqiong Kamasan Minuman Karehan dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Fenjiu Jujiang Lingqiong Kamasan Minuman Karehan adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
Dimensions & Packaging
200mmx210mmx480mm
Tags
Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology
The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
Design Challenge
During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
Research
Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration
The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
Project Duration
March 2024, Shenzhen, China
Operation Flow
The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
Team Members
Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li

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