Songfengruo Ancient Tree Kemasan Teh Hitam by Jiayi Lu and Yang Xu

Songfengruo Ancient Tree Kemasan Teh Hitam by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2026

Songfengruo Ancient Tree Kemasan Teh Hitam

by Jiayi Lu and Yang Xu

Client: Songfengruo

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #182088

View at A' Design Award Press Release Award Badge

Colors

The Design

About Songfengruo Ancient Tree Kemasan Teh Hitam

Songfengruo Ancient Tree adolah kotak kado nan dirancang untuak teh hitam premium. Kotak lua bagadang 240 mm x 60 mm x 240 mm jo mamuek tigo laci ketek, masiang-masiang 65 mm x 40 mm x 150 mm. Simbol jarum pinus dibuek untuak merek ko jo diulang sabagai pola ubin di laci-laci tu. Cetakan relief indak bawarna manambah kadalaman ka karateh nan data. Laci-laci nan tasusun rapi maingekkan ka layar lipek Cino. Warna coklat tuo jo karateh nan basarat sarato tekstur teh manyampaikan tujuan merek ko taradok alam, kasihatan, jo kualitas.

The Recognition

About the A' Design Award Gangsa

Songfengruo Ancient Tree Kemasan Teh Hitam adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Songfengruo Ancient Tree Kemasan Teh Hitam dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Songfengruo Ancient Tree Kemasan Teh Hitam mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Dimensions & Packaging: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
Tags: Branding, Packaging, Tea
Production Technology: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Design Challenge: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Research: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiration: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Patents: Copyrights belong to Songfengruo, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.