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Adw Works Exhibition Branding Acara by Zhenhao Ou and Sheng Li

Adw Works Exhibition Branding Acara by Zhenhao Ou and Sheng Li is a highly esteemed winner of the very prestigious 2026 A' Design Award Gangsa in Grafik Competition Category.


GangsaGrafik· 2026

Adw Works Exhibition Branding Acara

by Zhenhao Ou and Sheng Li

Client: Asia Design Week (ADW)

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner

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Colors

The Design

About Adw Works Exhibition Branding Acara

Adw Works Exhibition adolah program branding acara nan dibuek untuak Asia Design Week sabagai bagian unggulan dari Hebei International Industrial Design Week di Xiong'an, Cino. Identitas visual ko manyusun lapisan blok warna, tipografi, jo lapisan grafis untuak mambantuak bidang komplementer basaturasi tinggi nan malambangkan karagaman budayo, samantaro zona gradasi transisi manunjuakkan integrasi. Komposisi geometrisnyo manyaimbangkan struktur rasional jo ekspresi emosional. Aplikasinyo tamasuak spanduk ukuran 3 kali 5 meter, poster ukuran 70 kali 100 sentimeter, sarato babarapo kartu tanda karajo.

The Recognition

About the A' Design Award Gangsa

Adw Works Exhibition Branding Acara adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Adw Works Exhibition Branding Acara dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Adw Works Exhibition Branding Acara mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The typographical relationship of geometric shapes is essentially a reconciliation of rational design and emotional expression. Each visual conflict is a dialectical process of design thinking, ultimately achieving a cross-cultural dialogue in a dynamic balance and expressing a visual statement of unity in the context of globalization.
Dimensions & Packaging
The basic design features exhibition displays, including banners and posters measuring 3 meters by 5 meters and 70 centimeters by 100 centimeters, as well as several work passes.
Tags
Visual Design, Event Design, Material Design, Poster Design
Production Technology
The primary visual display section for an event in China's Xiongan New Area must embody an international design perspective while emphasizing aesthetic appeal. This exhibition area highlights design materials with a global outlook.
Design Challenge
The biggest challenge of this project is printing-related issues.
Research
In 2025,Asia Design Weekwill join hands with11 renowned associations from Asia and Europeto make its official debut inXiong’an, China, as a featured section (A01) of theHebei International Industrial Design Week. This showcase will gather leading design institutions and renowned designers from across Asia, with a focus onsustainable design, AI-driven art, and future lifestyle innovations. Through its close collaboration with the Hebei International Industrial Design Week, Asia Design Week will not only highlight the diversity and vitality of Asian design but also inject new momentum into positioning Xiong’an as an international hub for innovative and creative industries.
Inspiration
This key visual creates a field of tension through the collision of color blocks, text, and graphic overlays. High-water levels of complementary colors often symbolize cultural diversity, while transitional zones of transformation suggest the possibility of integration.
Project Duration
The project commenced in Xiong'an, China in September 2025 and was completed in October 2025. Subsequent exhibitions were held in locations including Kuala Lumpur, Malaysia.
Operation Flow
This main visual design was specifically created for the Asia Design Week Organizing Committee and the Hebei International Industrial Design Week, and will be exhibited in China's Xiong'an New Area.
Team Members
Creative Director: Zhenhao Ou
Curator: Sheng Li,
Designer: Zhenhao Ou
Motion Design: Zhikun Luo

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