Mrs T Desain Korporat dek Julia Hell adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2018 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2018

Mrs T Desain Korporat

dek Julia Hell

Klien: Mrs T

Pamenang A' Design Award Gangsa dalam Kategori Grafik

12,762

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #60957

Gabung Daftar Tunggu Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Mrs T Desain Korporat

Mrs T adolah sabuah desain korporat untuak sabuah manufaktur makanan bamutu tinggi nan mampakai tè sabagai bahan dalam produk panggangan sarato makanan lamak. Identitas visualnyo tampak baragiah sarato elegan, jo kamasan nan dominan warna putiah nan didukuang dek tigo warna korporat. Logo tu bafungsi sabagai bingkai nan manandoi satiok produk nan dihasiakan dek manufaktur, sarato diaplikasikan jo teknik foil ameh panehpado kartu namo. Fonta nan dipiliah maingekkan urang jo label tulisan tangan sarato manggarisbawahi ciri khas buatan tangan dari produk tu. Kantuang sarato guci kaco ditutuik sarato dilabeli di bagian lua untuak malindungi makanan di dalamnyo.

Pangakuan

Tantang A' Design Award Gangsa

Mrs T Desain Korporat adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Mrs T Desain Korporat dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Mrs T Desain Korporat mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Dimensi & Kemasan: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Tag: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Teknologi Produksi: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Tantangan Desain: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Penelitian: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Inspirasi: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Durasi Proyek: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Alua Operasi: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Anggota Tim: Frontend Developer: Jannis Hell
Kredit Gambar: All Images: Photographer / Jannis Hell, 2017