Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Kemasan Botol Minuman Keras by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Kamasan Competition Category.
PerakKamasan· 2020
Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Kemasan Botol Minuman Keras
by Li Zuo
Client: Wendao WD Creativity
A' Design Award Perak Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #86638The Design
About Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Kemasan Botol Minuman Keras
Taiyuan ZHI Yuanyi adolah sabuah desain kemasan botol minuman keras nan dibuek untuak Moutai Group. Desain ko manyimpang dari gaya Moutai nan alah baku, sarato hanyo mampatahankan bantuak botol nan alah dikenal, nan diperbesar sarato dibuek labiah tinggi. Aia adolah tema utamo, dek karano minuman keras dilukiskan sabagai aia nan mambao raso hati. Pamukoannyo manampilkan pola aia lauik jo tabiang nan diambiak dari jubah rasmi kuno, basamo jo motif-motif nan mambao untuang tradisional. Ombak, batu tagak jo awan malambangkan kabahagiaan sarato umua nan panjang. Hiasan tu dipanggang ka ateh botol kaco tu.
The Recognition
About the A' Design Award Perak
Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Kemasan Botol Minuman Keras adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Kemasan Botol Minuman Keras dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Kemasan Botol Minuman Keras adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.
- Team Members
- Creative Design：lizuo
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