The Soul of Maotai Flavour Wu Kabuah Botol Arak by Li Zuo

The Soul of Maotai Flavour Wu Kabuah Botol Arak by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2020

The Soul of Maotai Flavour Wu Kabuah Botol Arak

by Li Zuo

Client: Wendao WD Creativity

A' Design Award Perak Winner in Kamasan Category

18,455
Verified Award Winner
Verify Award Status for #86639

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Soul of Maotai Flavour Wu Kabuah Botol Arak

Wu adolah desain kabuah untuak arak baraso Maotai nan mewah. Botolnyo babantuak saroman satitiak aia, mangungkapkan ide baraso arak nan di dalamnyo adolah sari nan alah dimurnikan. Pamukoan kacanyo diglasir jo logonyo disapuik ameh. Kotak luanyo dibuek dari kayu alami nan diukia jo motif urek aia, nan sasuai jo bantuak botol sarato dapek didaur ulang. Cetakan kaca ukia kayu dipakai dalam produksi. Sakabek lengkok baukuran leba 260 mm, dalam 140 mm jo tinggi 300 mm. Desain ko manolong pambali mamahami karaktar arak tu.

The Recognition

About the A' Design Award Perak

The Soul of Maotai Flavour Wu Kabuah Botol Arak adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. The Soul of Maotai Flavour Wu Kabuah Botol Arak dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. The Soul of Maotai Flavour Wu Kabuah Botol Arak adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
Dimensions & Packaging: 260 mm wide, 140 mm deep and 300 mm high
Tags: Maotai , Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Wood carved glass mold
Research: To study the water form deduced by wood and to develop water drop bottles by glass
Inspiration: The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
Project Duration: The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
Team Members: Creative：lizuo Design：lizuo