Bakers Dozen Egg Carton Kotak Talua by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Kamasan Competition Category.
PerakKamasan· 2020
Bakers Dozen Egg Carton Kotak Talua
Client: Baker's Dozen Egg Cartons, LLC
A' Design Award Perak Winner in Kamasan Category
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- Verified Award Winner
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The Design
About Bakers Dozen Egg Carton Kotak Talua
Baker's Dozen Egg Carton adolah kotak pulp cetak nan bisa dipakai baulang untuak manampuang 13 butia talua. Talua-talua tu disusun dalam duo baris nan masiang-masiang barisi ampek butia, jo satu baris nan barisi limo di antaronyo. Kotak ko dibuek dari kertas daur ulang 100 persen, mamakai metode serat kertas cetak tradisional. Mesin pambungkuih gadang manangani talua dalam jumlah ganok, jadi kotak 13-talua ko dirancang untuak produsen ketek nan mambungkuih talua jo tangan di kios tani jo pasar tani. Logo nan dicetak dalam (debossed) manjago pamukoannyo tatap licin, sahinggo patani bisa manambahan label surang.
The Recognition
About the A' Design Award Perak
Bakers Dozen Egg Carton Kotak Talua adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Bakers Dozen Egg Carton Kotak Talua dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Bakers Dozen Egg Carton Kotak Talua adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
- Dimensions & Packaging
- Width 210 mm x 152 mm x 72 mm (closed)
- Tags
- egg carton, baker's dozen, package design, structural design
- Production Technology
- Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
- Design Challenge
- Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
- Research
- Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.
This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.) - Inspiration
- Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
- Project Duration
- The project has taken about 8 years, in all, to complete.
- Operation Flow
- In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.
Naturally, I wanted to grant their wish. But how?
Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.
Together we formed Baker's Dozen Egg Cartons, LLC - Patents
- Baker's Dozen Egg Cartons, LLC. (trademarks pending)
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