Ningxiahong Reign Title Botol Arak by Sunkiss Design Team

Ningxiahong Reign Title Botol Arak by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2020

Ningxiahong Reign Title Botol Arak

by Sunkiss Design Team

Client: The Ningxiahong Wolfberry Liquor

A' Design Award Gangsa Winner in Kamasan Category

22,445

Verified Award Winner

Verify Award Status for #89801

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ningxiahong Reign Title Botol Arak

Kombinasi dari "produk + kaligrafi + gelar pamerintahan" manciptoan identitas visual nan khas. Gelar pamerintahan adolah kato nan bauntung nan mambawa harapan nan elok. Wakatu iko ditarapkan pado kamasan produk dalam bantuak kaligrafi, produk tu mandapekan cap budayo klasik Cino jo atribut sosial, dan kabarokahan produk untuak konsumen tasampaikan, jadi konsumen ado labiah banyak topik nan bisa dicaritoan wakatu minun.

The Recognition

About the A' Design Award Gangsa

Ningxiahong Reign Title Botol Arak adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Ningxiahong Reign Title Botol Arak dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Ningxiahong Reign Title Botol Arak mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Dimensions & Packaging: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Tags: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
Production Technology: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Design Challenge: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Research: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Inspiration: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Project Duration: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Operation Flow: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Team Members: Design Leader: Zhou Hong; Design Director: Wu Changzhi