Ningxiahong Rock Painting Bronze Script Botol Minuman Kareh by Sunkiss Design Team

Ningxiahong Rock Painting Bronze Script Botol Minuman Kareh by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2020

Ningxiahong Rock Painting Bronze Script Botol Minuman Kareh

by Sunkiss Design Team

Client: The Ningxiahong Wolfberry Liquor

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #89802

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ningxiahong Rock Painting Bronze Script Botol Minuman Kareh

Lukisan batu di Gunuang Helan marupoan wakil dari budayo Cino dan warisan budayo nan kamasyhua dari Ningxia, samantaro tulisan parunggu basumber dari alat parunggu. Dek tu, Desainer manggabuangkan duo unsur wakil ko sabagai simbol utamo identitas budayo dalam desain pakagiang botol, dan mangintegrasiakan produk ko jo budayo tradisional Cino untuak maningkekkan identitas budayo konsumen kelas ateh taadok produk ko.

The Recognition

About the A' Design Award Gangsa

Ningxiahong Rock Painting Bronze Script Botol Minuman Kareh adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Ningxiahong Rock Painting Bronze Script Botol Minuman Kareh dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Ningxiahong Rock Painting Bronze Script Botol Minuman Kareh mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Dimensions & Packaging: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Tags: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Production Technology: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Design Challenge: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Research: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Inspiration: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Project Duration: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Operation Flow: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Team Members: Design Leader: Zhou Hong; Design Director: Wu Changzhi