Holystone Recruitment Identitas Brand by Triangler Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Grafik Competition Category.
GangsaGrafik· 2020
Holystone Recruitment Identitas Brand
Client: Triangler Co., Ltd.
A' Design Award Gangsa Winner in Grafik Category
Verified Award Winner
Verify Award Status for #97053The Design
About Holystone Recruitment Identitas Brand
Holystone alah manjadi panyadia komponen elektronik salamo 40 taun. Elemen-elemen nan basusun babantuk segi ampek diciptoan mangunokan produk dan nilai-nilai mareka, nan mambantu Holystone mampalihatkan kakuatan dan teknologi unik nyo kapado para lulusan. Upaya branding malingkupi rancangan logo, poster, baju, dokumen, hiasan booth, pamflet, dan hadiah, sadonyo batujuan untuak manciptoan daya tarik nan kuat. Karakter jo mato gadang nan tabuak leba melambangkan pancarian anggota potensial, manyarupokan rekrutmen talenta jo eksplorasi kadalaman lauik.
The Recognition
About the A' Design Award Gangsa
Holystone Recruitment Identitas Brand adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Holystone Recruitment Identitas Brand dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Holystone Recruitment Identitas Brand mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The piling square elements are made with Holystone's products and values, which help Holystone to show the strength and unique technology to the graduates. Logo, poster, shirts, documents, booth decoration, pamphlets, and gifts are all included to build up a strong attraction. The characters with big eyes wide open are looking for potential members, just as recruiting the talented people is like searching under the sea.
- Dimensions & Packaging
- Following are visual applications :
DM: Width 450mm x Height 450mm
bag: Width 260mm x Height 350mm
stickers: Width 85mm x Height 85mm
stand poster: Width 880mm x Height 1350mm - Tags
- brand identity, event identity, recruitment visual, visual communication
- Production Technology
- Triangler uses geometric elements and modern techniques to attract college students with a younger corporate image.
- Design Challenge
- The electronic industry tends to convey a rational and technological impression, so it is hard for a company to obtain a unique feature among competitors. Triangler tries to transform company products into a young and humorous design, and thus creates a refreshing visual image for Holystone recruitment.
- Research
- The designers visited the client’s factory to have a complete understanding of their production process and transform production steps and products with flat design.
- Inspiration
- Holystone is a leading electronic component provider for 40 years in Taiwan. It’s been 10 years since the last time they participated in campus job fairs. The new HR department needs a brand new strategy and image to be known to university students so as to stand out from their competitors. Triangler takes this recruiting activity as a brand identity, meant to be extended and run for the next couples of years.
- Project Duration
- The project started and finished 2018 in Taipei, Taiwan, and the same visual design has been applied for annual campus recruitments in 2019 and 2020.
- Operation Flow
- This visual design is applied to campus recruitment fairs, including booth signs, flags, banners, leaflets, L folders, stickers, and interactive games.
With the consistent young image, students can distinguish Holystone with a strong impression in recruitment fairs . - Team Members
- Designer: Chi-Yao Tang, Chun-Yao Huang, Yi Wang
Design Manager: Hsiang-Chia Wu - Image Credits
- PHOTO:Chi-Yao Tang
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