Zhengyuanpu Travellers Series Pambungkuih Teh Pu Er by Luo Xing and Chen Juhua and Fu Yating

Zhengyuanpu Travellers Series Pambungkuih Teh Pu Er by Luo Xing and Chen Juhua and Fu Yating is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2020

Zhengyuanpu Travellers Series Pambungkuih Teh Pu Er

by Luo Xing and Chen Juhua and Fu Yating

Client: Jinde Design

A' Design Award Gangsa Winner in Kamasan Category

10,691

Verified Award Winner

Verify Award Status for #97130

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhengyuanpu Travellers Series Pambungkuih Teh Pu Er

Zhengyuanpu Travellers Series adolah rancangan pambungkuih nan praktis untuak dibaok kama-kama untuak teh Pu'er, minuman tradisional Cino. Teh Pu'er biasonyo dijua dalam bantuak kue nan dipadatkan sabaraik 357 gram, nan musti dibukak jo pin teh sabalun diseduah. Travellers Series manampuang porsi nan labiah ketek, sahinggo indak paralu alaik apo-apo lai, cukuik jo mancabiak pambungkuihnyo se. Satiok pambungkuih ukurannyo 50 kali 85 kali 3 milimeter, dibuek dari kertas kapeh. Teknik embossing, debossing, sarato foil stamping digunokan untuak mambantuak gambar teh nan sasuai jo salero konsumen nan disasa. Bahan nan lebih aman sarato proses produksi nan labiah sederhana lah dipiliah untuak rancangan iko.

The Recognition

About the A' Design Award Gangsa

Zhengyuanpu Travellers Series Pambungkuih Teh Pu Er adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Zhengyuanpu Travellers Series Pambungkuih Teh Pu Er dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Zhengyuanpu Travellers Series Pambungkuih Teh Pu Er mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake.

The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Dimensions & Packaging: 50mmX85mmX3mm
Tags: Portable , Pu'er tea packaging, Debossing，Travellers Series
Production Technology: Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
Design Challenge: The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
Research: The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Inspiration: 1.The demand of target consumers for portability.
2.Pu'er tea needs safer materials and printing technology.
3.Target consumers pursue beautiful packaging
Project Duration: The project finished in Autumn 2019 in Kunming.
Operation Flow: Tear open wrapper.
Team Members: Luo Xing
Chen Juhua
Fu Yating