S6 Foundry Sistem Jenama Dan Kempen by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Reka Bentuk Media Cetak dan Penerbitan Competition Category.
PerakCetakan· 2021
S6 Foundry Sistem Jenama Dan Kempen
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
A' Design Award Perak Winner in Cetakan Category
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- Verified Award Winner
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The Design
About S6 Foundry Sistem Jenama Dan Kempen
Penjenamaan S6 Foundry dan buku spesimen jenis berikutnya direka untuk mencipta kegembiraan tipografi baharu, meletakkan kedudukan bahasa visual jenama itu. Palet yang cerah dan ceria dengan warna hangat serta bahasa bentuk yang tersendiri dan mengejutkan memukau semangat, mengiringi tulisan tanda tradisional pesta keriangan abad 1900. Reka bentuk telah dibangunkan sebagai kaleidoskop bentuk dan elemen untuk mencipta konsistensi visual yang betul bagi etos jenama dan hala tuju baharu bagi fon yang dipesan lebih dahulu.
The Recognition
About the A' Design Award Perak
S6 Foundry Sistem Jenama Dan Kempen ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. S6 Foundry Sistem Jenama Dan Kempen diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. S6 Foundry Sistem Jenama Dan Kempen ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
- Dimensions & Packaging
- Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm - Tags
- Font design, Branding, Identity, Type design
- Production Technology
- Printed Lithographic CMYK using FSC papers.
- Design Challenge
- The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
- Research
- We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
- Inspiration
- The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
- Project Duration
- The project started in April 2020 and is an ongoing project.
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Team Members
- Paul Robb
Moira Bartoloni
Federica Simone - Image Credits
- Paul Robb
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