Coach the Coaches Panduan Bola Sepak by Natasha Mozz

Coach the Coaches Panduan Bola Sepak by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Reka Bentuk Media Cetak dan Penerbitan Competition Category.

GangsaCetakan· 2022

Coach the Coaches Panduan Bola Sepak

by Natasha Mozz

Client: Adidas

A' Design Award Gangsa Winner in Cetakan Category

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Verified Award Winner

Verify Award Status for #137201

View at A' Design Award Press Release Award Badge

Colors

The Design

About Coach the Coaches Panduan Bola Sepak

Coach the Coaches merupakan buku panduan untuk program latihan bola sepak yang direka khas untuk pemain berusia 10 hingga 14 tahun. Buku panduan ini disediakan untuk jurulatih bola sepak supaya program tersebut dapat diaplikasikan dalam kerja seharian. Bahan sumber yang sarat dengan teks telah diubah menjadi arahan yang jelas dan disusun terutamanya melalui infografik. Palet warna yang berani membantu proses navigasi antara bahagian, manakala panjang plat di sisi setiap halaman menunjukkan subkategori berkenaan. Grid padang bola sepak dan arahan teknikal membentuk asas kepada gaya visual keseluruhan.

The Recognition

About the A' Design Award Gangsa

Coach the Coaches Panduan Bola Sepak ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Coach the Coaches Panduan Bola Sepak diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Coach the Coaches Panduan Bola Sepak memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
Inspiration: The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
Project Duration: The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016

Read the Press Release