Kuwasawa Design School 2022 Buku Panduan oleh Kazune Watanabe

Reka bentuk Kuwasawa Design School 2022 Buku Panduan oleh Kazune Watanabe ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Media Cetak dan Penerbitan.

PerakCetakan· 2023

Kuwasawa Design School 2022 Buku Panduan

oleh Kazune Watanabe

Klien: Kuwasawa Design School

Pemenang A' Design Award Perak dalam Kategori Cetakan

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Reka Bentuk

Mengenai Kuwasawa Design School 2022 Buku Panduan

Panduan sekolah untuk Kuwasawa Design School, sekolah reka bentuk pertama di Jepun. Dalam beberapa tahun kebelakangan ini, komunikasi dalam talian telah meningkat, dan garis antara realiti dan maya menjadi kabur. Dalam keadaan sedemikian, Pasukan reka bentuk mengejar kemungkinan reka bentuk dengan menyatakan apa yang diiktiraf sebagai digital dengan analog (kertas dan cetakan). Pada pandangan pertama, ia kelihatan seperti buku biasa, tetapi animasi berfungsi apabila ia ditarik keluar. Buku panduan ini dibahagikan kepada jilid yang berasingan supaya orang ramai boleh menikmatinya dalam pelbagai cara. Mereka bertujuan untuk ekspresi digital menggunakan tipografi.

Pengiktirafan

Mengenai A' Design Award Perak

Kuwasawa Design School 2022 Buku Panduan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Kuwasawa Design School 2022 Buku Panduan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Kuwasawa Design School 2022 Buku Panduan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Dimensi & Pembungkusan: Dimensions Width:182mm x Height:257mm x Depth:25mm
Tag: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Teknologi Pengeluaran: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Cabaran Reka Bentuk: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Penyelidikan: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Inspirasi: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Tempoh Projek: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Aliran Operasi: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.