Chu Cellar Ippakkjar tal-Likur by Yong Wu

Chu Cellar Ippakkjar tal-Likur by Yong Wu is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2020

Chu Cellar Ippakkjar tal-Likur

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Ippakkjar tal-Likur

It-Test tal-Ktieb: Chu Cellar huwa disinn ta' ppakkjar għal likur prodott f'Hubei, iċ-Ċina. Il-flixkun huwa magħmul mill-porċellana, u l-forma tiegħu timita sett ta' qniepen taċ-ċomb, relikwja kulturali tal-istat antik ta' Chu. Il-mudell fuq il-korp tal-flixkun jinxteħet f'kalup miftuħ, u l-kaxxa hija magħmula mill-injam. Linji mgħollija u mnaqqsa fuq il-wiċċ inaqqsu ċ-ċans ta' żlieq matul l-immaniġġjar. Il-bażi tal-kaxxa taħdem bħala stand tal-wiri, sabiex il-flixkun vojt jista' jinżamm bħala ornament. L-għan huwa li jirrifletti l-istorja u l-kultura tar-reġjun ta' oriġini.

The Recognition

About the Premju A' Design Award tal-Bronż

Chu Cellar Ippakkjar tal-Likur huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Chu Cellar Ippakkjar tal-Likur ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Chu Cellar Ippakkjar tal-Likur jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu