Co Ba Coffee Ippakkjar tal-Kafè by My Linh Mac

Co Ba Coffee Ippakkjar tal-Kafè by My Linh Mac is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2020

Co Ba Coffee Ippakkjar tal-Kafè

by My Linh Mac

Client: Mmac

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

16,107

Verified Award Winner

Verify Award Status for #100984

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Co Ba Coffee Ippakkjar tal-Kafè

Co Ba Coffee huwa disinn ta' ppakkjar maħluq għal marka Vjetnamiża tal-kafè. L-ippakkjar jippreżenta l-kafè bil-bajd, xarba tradizzjonali mill-Vjetnam li għadha ftit magħrufa f'pajjiżi oħra. Il-logo huwa bbażat fuq ritratt minimalista tal-fundatur. L-isem tal-marka ġej minn terminu Vjetnamiż għal zija u jfakkar fir-rabtiet familjari u l-ħajja komunitarja. Il-kuluri huma meħuda mill-pajsaġġ agrikolu fejn jitkabbru l-koffja. Karta u poliester riċiklabbli jintużaw għall-boroż u l-materjal tal-ikteb. Id-disinn modern huwa mmirat lejn dawk li jixorbu l-kafè bil-mixi.

The Recognition

About the Premju A' Design Award tal-Bronż

Co Ba Coffee Ippakkjar tal-Kafè huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Co Ba Coffee Ippakkjar tal-Kafè ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Co Ba Coffee Ippakkjar tal-Kafè jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac