Hopapops Ikel Snack Bnin by Angela Spindler

Hopapops Ikel Snack Bnin by Angela Spindler is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2020

Hopapops Ikel Snack Bnin

by Angela Spindler

Client: Depot Creative

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Verified Award Winner
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Colors

The Design

About Hopapops Ikel Snack Bnin

Ħidmiet tal-proġett: Ismijiet, ħolqien ta 'marka u disinn tal-ippakkjar għal żrieragħ tal-ġilju tal-ilma popped, immirati lejn konsumaturi tal-Istati Uniti. L-isfida kienet kif taqbad suq li mhux bilfors sema bl-ingredjent ewlieni, iż-żerriegħa tal-ġilju tal-ilma. Is-soluzzjoni, li tiffoka fuq shout fuq l-ixkaffa, ġerarkija ta 'informazzjoni sempliċi u viżwali prominenti tal-ingredjenti. L-illustrazzjoni, li tagħmel kemm in-naħa ta 'quddiem kif ukoll ta' wara tal-imballaġġ, tmexxi d-dar il-varjant tal-prodott u t-togħma. In-natura irregolari tat-tipografija tal-marka tal-marka Hopapops żżid bounce cheeky mal-pakketti, tikkumplimenta t-ton tal-vuċi divertenti maħluqa għall-marka.

The Recognition

About the Premju A' Design Award tal-Ħadid

Hopapops Ikel Snack Bnin huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Hopapops Ikel Snack Bnin ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Hopapops Ikel Snack Bnin huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Dimensions & Packaging: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Tags: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Production Technology: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Design Challenge: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Research: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Inspiration: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Project Duration: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Operation Flow: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Team Members: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Image Credits: Illustrator: Anna Makarova