Ugly Monster Ippakkjar ta' Popsicle by JBBC Branding Consultancy

Ugly Monster Ippakkjar ta' Popsicle by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2020

Ugly Monster Ippakkjar ta' Popsicle

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

15,752

Verified Award Winner

Verify Award Status for #101073

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ugly Monster Ippakkjar ta' Popsicle

Ugly Monster huwa ppakkjar għal prodott tal-popsicle magħmul f'Tajwan. Id-disinn juri karattru aħdar b'wiċċ imħażżeż, ispirat mill-gwava, frotta mkabbra fil-belt ta' Yanchao. Il-kulur aħdar fluworexxenti jagħti lill-karattru dehra pożittiva u ħajja. Il-ġisem u r-riġlejn għandhom proporzjon mhux ibbilanċjat, u l-karattru ma għandux idejn, u dan jagħmel il-forma tidher komika. Il-pakkett ikejjel 70 mm fil-wisa', 195 mm fit-tul u 20 mm fl-għoli. L-għan huwa li jippromwovi l-prodott u li jiġbed l-attenzjoni lejn il-belt żgħira u l-bdiewa tagħha.

The Recognition

About the Premju A' Design Award tal-Bronż

Ugly Monster Ippakkjar ta' Popsicle huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Ugly Monster Ippakkjar ta' Popsicle ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Ugly Monster Ippakkjar ta' Popsicle jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.