Wen Niang Flixkun tal-Inbid tar-Ross Isfar by Tiger Pan

Wen Niang Flixkun tal-Inbid tar-Ross Isfar by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tad-Deheb in Disinn tal-Ippakkjar Competition Category.

DehebIppakkjar· 2020

Wen Niang Flixkun tal-Inbid tar-Ross Isfar

by Tiger Pan

Client: Shenzhen Wanshengtang Industry Co., Ltd

Premju A' Design Award tad-Deheb Winner in Ippakkjar Category

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Colors

The Design

About Wen Niang Flixkun tal-Inbid tar-Ross Isfar

Wen Niang huwa ppakkjar iddisinjat għall-inbid Ċiniż tar-ross isfar. Il-flixkun huwa magħmul mill-ħġieġ, filwaqt li ħafna mill-inbid tar-ross isfar jiġi ppakkjat fiċ-ċeramika. Il-wiċċ tal-ħġieġ iżid il-leqqa u t-tessitura. Grawwa bil-ġwienaħ miftuħa hija mnaqqxa fuq l-ispalla tal-flixkun u tkopri aktar minn 320 grad tal-wiċċ. Il-grawwa għandha pożizzjoni għolja fil-kultura orjentali, fejn tirrappreżenta l-integrità, l-eleganza, is-saħħa u l-ħajja twila. Il-flixkun ikejjel 90 millimetru fid-dijametru u 260 millimetru fl-għoli. Il-forma moderna għandha l-għan li tinteressa lill-konsumaturi żgħażagħ.

The Recognition

About the Premju A' Design Award tad-Deheb

Wen Niang Flixkun tal-Inbid tar-Ross Isfar huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Wen Niang Flixkun tal-Inbid tar-Ross Isfar ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Wen Niang Flixkun tal-Inbid tar-Ross Isfar joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Dimensions & Packaging: Diameter: 90mm
Height:260mm
Tags: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Design Challenge: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Research: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Inspiration: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Operation Flow: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Team Members: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Image Credits: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You