Bronż Ippakkjar · 2020

Rosé Tikketta tal-Inbid

by Ximena Ureta

Premju A' Design Award tal-Bronż 2020 in Ippakkjar
CLIENT: Concha y Toro
Estimated Number of Design Views: 23,303
Verification code 5D6590D840 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Rosé Tikketta tal-Inbid

Rose hija tikketta tal-inbid iddisinjata għal inbid roża prodott fiċ-Ċili. It-tikketta għandha daqs ta' 85 bi 90 millimetru u hija stampata fuq karta bi struttura ta' 89 gramma kull metru kwadru. Ħames kuluri speċjali huma applikati b'offset diġitali, b'rifiniti tad-deheb, rifiniti sewda, rilievu u baxx rilievu. Id-disinn huwa ispirat mir-rożi, il-petali, il-weraq tad-dwieli u l-kuluri ratba tas-sema ta' filgħaxija. Il-friegħi tad-dielja jitħabblu madwar it-test. Il-flixkun fih 375 millilitru, format żgħir li huwa ġdid għal din il-kategorija ta' nbid fiċ-Ċili.

About the Premju A' Design Award tal-Bronż

Rosé Tikketta tal-Inbid huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Rosé Tikketta tal-Inbid ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Rosé Tikketta tal-Inbid jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Press Kit

Unique Properties: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
Dimensions & Packaging: Label Dimension: 85x90 mm
Tags: wine label, packaging, design, label, wine, concha y toro, ximena ureta
Production Technology: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
Design Challenge: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
Research: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
Inspiration: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
Project Duration: This project started in November 2018 in Santiago of Chile and finished in March 2019.
Operation Flow: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Image Credits: Diego Agurto