Moutai Ippakkjar tal-Likur by Yu Kai Liu

Moutai Ippakkjar tal-Likur by Yu Kai Liu is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2020

Moutai Ippakkjar tal-Likur

by Yu Kai Liu

Client: Shenzhen yoto Packaging Technology Co.,Ltd.

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

Verify Award Status for #101364

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Ippakkjar tal-Likur

Moutai huwa disinn tal-ippakkjar għal likur Ċiniż baijiu. Il-kaxxa hija l-ewwel waħda li tapplika l-prinċipju tal-mudell li jinbidel bil-karta li tinġibed fuq struttura tal-ippakkjar. Meta karta tinġibed, l-illustrazzjoni stampata tinbidel, u turi t-tnax-il annimal taż-żodjaku Ċiniż u figuri mitiċi miġbura għal festa fil-Belt ta' Maotai. L-illustrazzjonijiet jirreferu għall-kultura u l-estetika tradizzjonali Ċiniża. Il-flixkun huwa magħmul bit-teknoloġija taċ-ċeramika. Tintuża karta mnaqqxa tridimensjonali b'temperatura baxxa biex il-mudelli jibqgħu fidili għall-oriġinal. Il-kaxxa għandha daqs ta' 140 bi 125 bi 300 millimetru.

The Recognition

About the Premju A' Design Award tal-Bronż

Moutai Ippakkjar tal-Likur huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Moutai Ippakkjar tal-Likur ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Moutai Ippakkjar tal-Likur jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
Dimensions & Packaging: Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter
Tags: maotai, baijiu, illustration, zodiac, packaging design
Production Technology: It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
Design Challenge: The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
Research: Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
Inspiration: Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
Project Duration: The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
Operation Flow: Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
Team Members: Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun