Shiny Meadow A2 Flixkun tal-Ħalib by Mengniu Dairy is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.
FiddaIppakkjar· 2020
Shiny Meadow A2 Flixkun tal-Ħalib
Client: China Mengniu Dairy Company Co., Ltd.
Premju A' Design Award tal-Fidda Winner in Ippakkjar Category
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- Verified Award Winner
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The Design
About Shiny Meadow A2 Flixkun tal-Ħalib
Shiny Meadow A2 huwa flixkun iddisinjat għall-ħalib frisk. Il-flixkun huwa magħmul minn PET b'permeabilità għolja, li jagħti t-tħossa tal-ħġieġ. Il-forma hija bbażata fuq il-flixkun klassiku Ewropew tal-ħġieġ għall-ħalib u hija miġbuda mill-ġdid b'mod modern. Żona kbira ċara turi l-ħalib fih, biex il-prodott ikun jista' jidher direttament. Marka kbira A2 fiċ-ċentru hija kkombinata ma' piramida tad-dieta biex tifforma l-immaġni tal-marka. Il-flixkun jesa' 720 ml u għandu dijametru massimu ta' 80 mm u għoli ta' 238 mm. Id-disinn għandu l-għan li jesprimi s-sempliċità u l-purità.
The Recognition
About the Premju A' Design Award tal-Fidda
Shiny Meadow A2 Flixkun tal-Ħalib huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Shiny Meadow A2 Flixkun tal-Ħalib ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Shiny Meadow A2 Flixkun tal-Ħalib huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance. - Dimensions & Packaging
- 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass. - Tags
- Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
- Production Technology
- It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.
In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer. - Design Challenge
- Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
- Research
- Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit. - Inspiration
- The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.
We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive. - Project Duration
- The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai. - Operation Flow
- A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
- Patents
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
- Team Members
- Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu - Image Credits
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