2019 Admissions Welcome Package DGUT Kaxxa ta' Rigal ta' Merħba għall-Istudenti by Ruikang Xie

2019 Admissions Welcome Package DGUT Kaxxa ta' Rigal ta' Merħba għall-Istudenti by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2021

2019 Admissions Welcome Package DGUT Kaxxa ta' Rigal ta' Merħba għall-Istudenti

by Ruikang Xie

Client: Xiexie Design

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

Verify Award Status for #102057

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2019 Admissions Welcome Package DGUT Kaxxa ta' Rigal ta' Merħba għall-Istudenti

Il-Pakkett ta' Merħba tal-Ammissjonijiet 2019 huwa kaxxa ta' rigal ippreparata għal studenti universitarji ġodda f'Dongguan, iċ-Ċina. Id-disinn jikkompleta serje viżiva ta' tliet snin ibbażata fuq it-tkabbir naturali, li tiċċaqlaq miż-żrigħ u l-fjoritura sal-frott. Il-litchi ħamra ta' Lingnan tintuża bħala l-mudell ċentrali, u n-naħa tal-ftuħ tal-kaxxa hija maqtugħa bil-forma vojta ta' litchi. Kartolina tal-injam hija ingravata bil-laser u tista' tintwal f'ċurkett ta' litchi tridimensjonali li jinżel bħala pendaglju. Il-kaxxa fiha ittri, basket tat-tila, mappa tas-siti rivoluzzjonarji lokali, badges, stickers u pass.

The Recognition

About the Premju A' Design Award tal-Bronż

2019 Admissions Welcome Package DGUT Kaxxa ta' Rigal ta' Merħba għall-Istudenti huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li 2019 Admissions Welcome Package DGUT Kaxxa ta' Rigal ta' Merħba għall-Istudenti ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. 2019 Admissions Welcome Package DGUT Kaxxa ta' Rigal ta' Merħba għall-Istudenti jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
Tags: Gift box, freshman, inspirational, humanities, cultural and creative packaging
Production Technology: The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
Design Challenge: The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
Research: The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
Inspiration: The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
Project Duration: Started in July 2019, completed in September, completed in Dongguan, China
Operation Flow: The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
Image Credits: Image #1-5 Zhang Jingwen