Tucher AEcht Nuernberger Kellerbier Id-Disinn Tal-Imballaġġ Tal-Birra Bavarja by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tad-Deheb in Disinn tal-Ippakkjar Competition Category.
DehebIppakkjar· 2020
Tucher AEcht Nuernberger Kellerbier Id-Disinn Tal-Imballaġġ Tal-Birra Bavarja
Client: Bloom GmbH Nürnberg
Premju A' Design Award tad-Deheb Winner in Ippakkjar Category
- 57,604
- Verified Award Winner
- Verify Award Status for #102378
The Design
About Tucher AEcht Nuernberger Kellerbier Id-Disinn Tal-Imballaġġ Tal-Birra Bavarja
Fi żminijiet medjevali, il-birreriji lokali jħallu l-birra tagħhom tixjieħ f'kantini tal-qatgħat tal-blat ta 'aktar minn 600 sena taħt il-kastell ta' Nuremberg. Waqt li tonora din l-istorja, l-imballaġġ tal- "AEcht Nuernberger Kellerbier" jagħti ħarsa awtentika lura fiż-żmien. It-tikketta tal-birra turi tpinġija bl-idejn tal-kastell bilqiegħda fuq il-blat u kanna tal-injam fil-kantina, inkwadrata minn fonts tat-tip vintage. It-tikketta tas-siġillar bit-trejdmark tal-kumpanija "San Mawrizju" u s-sufra tal-kuruna tal-kulur tar-ram iwasslu sengħa u fiduċja.
The Recognition
About the Premju A' Design Award tad-Deheb
Tucher AEcht Nuernberger Kellerbier Id-Disinn Tal-Imballaġġ Tal-Birra Bavarja huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Tucher AEcht Nuernberger Kellerbier Id-Disinn Tal-Imballaġġ Tal-Birra Bavarja ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Tucher AEcht Nuernberger Kellerbier Id-Disinn Tal-Imballaġġ Tal-Birra Bavarja joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Team Members
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Image Credits
- Bloom GmbH Nürnberg
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
