New Vision Ippakkjar tal-Meraq by Ye Wang and Wei Chen

New Vision Ippakkjar tal-Meraq by Ye Wang and Wei Chen is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2020

New Vision Ippakkjar tal-Meraq

by Ye Wang and Wei Chen

Client: Nanpai Farm

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Verified Award Winner

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Colors

The Design

About New Vision Ippakkjar tal-Meraq

New Vision hija sensiela ta' ppakkjar tal-meraq iddisinjata għal razzett tal-frott. Kull flixkun juri grafika distinta tal-frott maħluqa b'softwer tad-disinn u prodotta permezz ta' proċess ta' stampar bil-laser. Il-grafika tittraduċi n-nutrizzjoni rikka tal-meraq f'forom viżwali sempliċi u faċli biex jitiftakru. Is-sensiela hija maħsuba biex toħroġ 'il barra mill-ippakkjar konvenzjonali tal-meraq tas-supermarkits, sabiex ix-xerrejja jkunu jistgħu jiddistingwu u jidentifikaw kull varjetà malajr. Kull flixkun ikejjel 220 millimetru fit-tul u 64 millimetru fid-dijametru.

The Recognition

About the Premju A' Design Award tal-Ħadid

New Vision Ippakkjar tal-Meraq huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li New Vision Ippakkjar tal-Meraq ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. New Vision Ippakkjar tal-Meraq huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
Dimensions & Packaging: Bottle height: 220mm
Bottle diameter 64 mm
Tags: Juice, packaging design
Production Technology: 1. Use computer design software for graphic design.
2. Produced by laser printing process.
Design Challenge: The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal.
Research: Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience.
Inspiration: The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology.
Project Duration: The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow: Direct display, no more operation instructions required.
Team Members: Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd
Image Credits: Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd