Plaza del Sol Ippakkjar tal-Ikel Ħafif by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.
BronżIppakkjar· 2020
Plaza del Sol Ippakkjar tal-Ikel Ħafif
by Estudio Maba
Client: Plaza del Sol
Premju A' Design Award tal-Bronż Winner in Ippakkjar Category
Verified Award Winner
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About Plaza del Sol Ippakkjar tal-Ikel Ħafif
Plaza del Sol huwa disinn tal-ippakkjar għal boroż taċ-crisps. Il-grafika tislet minn motivi folkloristiċi u oġġetti tas-souvenir li jinsabu fil-bliet turistiċi Spanjoli, u dawn ir-referenzi huma ppreżentati b'mod kontemporanju u b'umoriżmu. Kull "flow pack" jirrakkonta storja qasira mibnija minn oġġetti tas-souvenir, bl-intenzjoni li jġiegħel lix-xerrej jitbissem. L-immaġini huma maħluqa permezz ta' fotografija ta' still life organizzata f'sett, u l-boroż huma prodotti bl-istampar fleksografiku. Kull borża tkejjel 195 bi 320 millimetru.
The Recognition
About the Premju A' Design Award tal-Bronż
Plaza del Sol Ippakkjar tal-Ikel Ħafif huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Plaza del Sol Ippakkjar tal-Ikel Ħafif ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Plaza del Sol Ippakkjar tal-Ikel Ħafif jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- Dimensions & Packaging
- 195mm x 320mm
- Tags
- Packaging, design, folk, snacks, crisp, set, photography, humor
- Production Technology
- Still life photography in set for composition of the images. Flexographic printing.
- Design Challenge
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- Research
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- Inspiration
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- Project Duration
- Murcia, Spain, May 2019 to February 2020
- Operation Flow
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- Patents
- Plaza del Sol
- Team Members
- Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial - Image Credits
- Estudio Maba
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